JPMorgan Chase has launched a business that will help marketers target customers based on their spending habits. With Chase Media Solutions, brands share what their motivations are — acquiring new customers or building basket size, for instance — and then the bank targets customers with specialized deals through its app’s Chase Offers section. These offers were previously less targeted ads, but moving forward it will be populated by offers developed within the bank’s new marketing arm.
Jamie Dimon, CEO of JPMorgan Chase, reiterated his skepticism of cryptocurrencies but highlighted that JPMorgan is a major user of blockchain technology, calling it an efficient way to share data. Despite dismissing crypto as "worthless," Dimon emphasized that the bank's Onyx blockchain network has processed over $700 billion in transactions since 2020.